Jessica Simpson Does Not Equal Ratings

Mar 22nd, 2010

Jessica Simpson's debut VH1 show The Price Of Beauty was beaten by everything from diners to an American Idol to a rerun. Seems like no one really cares how much beauty costs or that Jessica's involved with it. This coming from a girl who made her career out of being a ditzy blonde on her married reality show.

Just 1 million viewers tuned in to the Monday premiere of Jessica Simpson's "The Price of Beauty," a new VH1 documentary series chronicling her journey around the world in search of what beauty means in different cultures.

To put that in perspective, the premiere was beat by far less-hyped programming on cable, everything from a rerun of "NCIS," a TruTV series called "Operation Rep" and BET's "Rip the Runway" to Food Network's "Diners, Drive-Ins and Dives" and History Channel's "Pawn Stars." Ratings for "Price of Beauty" even paled in comparison to VH1's last high-profile launch, the reality series"Fantasia For Real," which last month debuted to 2.3 million viewers.

And goes the story of the person who seeks fame by stupidity. In the end, it will never work out and your 15 minutes will be up quicker than you can say "I never should have divorced Nick Lachey."

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